About
Twitter has gone from being a place where people can share all their ideas on a powerful marketing platform that allows brands to speak to their audiences in real-time. With over 321 million monthly active users, it's easy to see why companies keep using Twitter after all this time. But it is no longer sufficient to tweet on the subject of the recent trend from time to time.
Like any other social media platform, finding a marketing success on Twitter requires strategic planning and intent to project and maintain your audience’s interest.
Let's talk about the best ways to use Twitter to market your business, interact with your audience, and use the platform to achieve your overall social media goals.
How to use Twitter for marketing
At first glance, it may seem that the only way to use Twitter is just to show up and start tweeting. While you want to be prepared with lots of content, there are some strategies successful companies use to stand out on the platform and use them to their advantage.
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Let's take a look at a few marketing tips on Twitter that any brand can use to get the most out of the platform. If one of these strategies caught your attention, jump to it directly with these links.
Review your Twitter account
If you already have an existing Twitter profile, the first thing you should do is run a Twitter review.
Evaluate what works and what doesn't work on your Twitter profile by in-depth review of your analysis on Twitter. Twitter analysis tools help by letting you:
- Hashtag performance analysis
- Analysis of individual performance of tweets
- Analyze your individual Twitter audience
Discovering his best-performing tweets will give you an idea of the type of content your audience cares about. You can use this information to create a strategy that increases the range and participation you get in your tweets and gives your audience what they are looking for in your content.
One way to review your Twitter profile is to review your analytics manually. To do so, log in to your Twitter profile, go to the Twitter Analytics panel, select the "Tweets" tab and export your data for a specific date range.
If you use Sprout Social to manage your Twitter profile, you can access Twitter Analytics as well as the rest of the social media data on the Sprout Reports tab.Find your Twitter voice
On Twitter, audiences search for brands that genuinely tweet their voice. Jumping on the latest trends may be easy to attract fans on Twitter, but don't do so at the cost of losing your brand's voice. While your Twitter presence can be more fun and informal than LinkedIn or Facebook, it should be authentic and consistent with your brand's overall voice.
Wendy’s is a brand that has heard its brand on Twitter, while remaining true to its brand identity. They are not afraid to enjoy some of the current trends while they are still real because they are brand.
Attractive branding sound is essential, but don't just skip trends by maintaining relevance. Twitter users remain especially when the brand is not original in an attempt to attract attention.
